Data fuels action.

Use data to get a real-time understanding of your business.


Discover audiences with enterprise-grade analytics.

Empower your decision making with accurate, timely and insightful data. With drag-and-drop segment building and customisable reporting, you can discover your high-value customers and the best ways to engage them.


Multichannel customer intelligence for the enterprise.

Understand your customers, find new insights and identify issues — all with real-time, multichannel data. Measure the effectiveness of your mobile apps to understand how people interact with your digital experiences across devices.


Advanced machine learning and deep customer intelligence.

Take advantage of machine learning and AI to discover deep insights and uncover hidden opportunities. Use experiential data from cross-channel marketing and advanced analytics to get the most complete picture of your customers' journey.

We lead because our customers succeed.

Adobe is a Leader in The Forrester Wave™: Web Analytics, Q4 2017.




Adobe is a Leader in The Gartner Magic Quadrant for Digital Marketing Analytics 2017.



Adobe is the only Leader in The Forrester Wave™: Digital Intelligence Platforms, Q2 2017.



Analysis Workspace

Simplify the visualisation, analysis and sharing of complex sets of data.
Quick and easily know the differences between customer segments — right out of the box.
Organise and visualise any data in quick-reference dashboards and detailed reports. Share dashboards and reports through email and mobile.

Data storage and APIs
Direct all of your data to one secure location and integrate it with Adobe Experience Cloud.
Link previously unknown data to known sources. With a single click, show what elements of your marketing are working.
Identify new and high-value segments through unlimited dimensional breakdowns and segment comparisons.
Gain a deeper understanding of your mobile app users and your mobile campaign right from your desktop, smartphone or tablet.
Ask any question at any time. Drill deep into your data in real time to find unique customer insights, associations and opportunities.
Real-Time Automation
Rather than just analysing big data, act on it with automated real-time and rule-based decision-making tools.
Marketing Intelligence
Efficiently analyse, discover and act on your data from a single view.
Capture and analyse voice data for all major platforms and deliver personalised voice-based experiences.







Standardised video and ad engagement measurement.
Advanced insights powered by statistical modelling and machine learning.
Take action on what’s happening at the moment with the real-time events fire hose.


An advanced analytics platform for customer analytics, attribution and predictive modelling.
A turnkey mobile app campaign toolkit for messaging, acquisition and places.

Let data insights drive your experiences.