The best customer experiences grow from great customer intelligence.
Adobe Analytics Prime helps you go beyond basic analytics and dive into true customer intelligence gathered from all of your channels. We’re talking about real-time insights gathered across your web pages, mobile apps, and any of your online and offline channels.
Understand segments in depth
Enhance customer experiences using deep, real-time understanding of key customer segments across channels.
Take immediate action
Act instantly on intelligent alerts from 24/7 anomaly monitoring across all data.
Share the benefits of data insights
Give users across your organisation access to relevant insights with dynamic interactive visualisations.
Improve your customer experience.
By basing your decisions on insights from intelligent alerts you'll know, with incomparable precision, how your most valuable customers engage with you and how to find more people like them.
See all of your data together.
Bring your different marketing channels, including third-party marketing and advertising data, together in real time to see the story it tells and the pictures it paints about your customers.
Keep everyone informed.
Curate customised workflows and reports and even perform specialised analyses in Microsoft Excel. Then use the simple sharing abilities to keep your organisation up to date on the latest insights.
More capabilities of Prime.
Ad Hoc Analysis
Ask any question at any time. Drill deep into your data in real time to find unique customer insights, associations and opportunities.
Identify new and high-value segments through unlimited dimensional breakdowns and segment comparisons.
Reports and Dashboards
Organise and visualise any data in dashboards and detailed reports. Share dashboards and reports through email and mobile.
Don't just analyse data. Act on it with automated real-time and rule-based decision-making tools.
Analyse how your customers interact with your properties and better understand the drivers behind customer churn.
Find out how a metric has changed in relation to your previous data as the anomaly is happening.
• Mobile App Analytics
• Advanced Calculated Metrics
• Intelligent Alerts
• Rules-Based Attribution
• Customer Attributes
• Analytics Report Builder
• People Metric
• Data Connectors & Feeds
• Activity Map
• 275 Customised Dimensions
• 1,000 Customised Events
• Metadata Classifications
• Tag Management
Further your analytics maturity with these add-ons.
Data workbenchAn advanced analytics platform for customer analytics and predictive modelling.
Mobile MarketingA mobile app campaign tool for messaging, user acquisition and location-based marketing.
AttributionUnderstand what marketing touches are the most meaningful and how to most effectively optimise the customer journey.