Where success is predictable.
As a marketer, you need to know how to find patterns in data so you can avoid risks and spot opportunities. It’s challenging to know which offers and products would make the ideal customer experience. Being able to identify upcoming risks and anomalies and what causes them, can make or break your organisation. Most of your team probably doesn’t have advanced statistical training, so even when you have data, it’s hard to understand it.
Use insights to increase foresight.
Make testing automatic.
Adobe can help. Adobe Target is a marketing solution that makes it easy to test your experiences, so you can deliver the right experiences to the right customers at the right time. It uses machine-learning algorithms to personalise content and design. It also has customised, optimised algorithms for offering the next best content or product suggestions. Adobe Target allows you to use automation so you can personalise customer interactions in real time.
Customer foresight is your marketing opportunity.
Your customers expect you to anticipate their needs and wants. Adobe Experience Cloud is a set of integrated solutions that let you create an environment where customers get what they want, when they want it. It brings together solutions that can push and pull data to give you the most complete insights. You can then use these deep insights to predict what your customers want, at the right time and in the right way.
In the past, to create such a unified digital marketing plan, you would need to cobble together a series of individual solutions. Today, Experience Cloud unifies all these marketing tools into one integrated solution. No one else offers such deep integration between analytics, data management, optimisation and personalisation.
Let data drive your experiences.
No matter the industry, data enhances your ability to engage customers. See how various industries benefit from data-driven marketing.