Web experience foundation.

Building a better web experience.
 
 
The challenge
 

Creating a personalised presence. 

You know that having a dynamic digital presence is a great way to make a first impression, but navigating the complexities of programming and maintaining a dynamic web presence feels insurmountable. The problem is that every digital property seems to need a different tool and asking the IT department to handle the coding means that you lose speed, agility and control. You’ve probably said things like:
 
“My updates are out of date by the time they go live.”
You know your customers want information tailored to their needs, but by the time you can get performance data and analyse it, you’ve missed time-sensitive opportunities. 
 
“I don’t like going through IT for every tiny change. They don’t like it either.”
Web programming is so complex that it’s hard to fix a typo without destroying the surrounding formatting. And that’s before you consider the implications of mobile.
 
“Our digital experience feels disjointed — it’s all over the place.”
You don’t have a good foundation for managing your digital experience, so your brand messaging feels disconnected and inconsistent, which is confusing your customers.

Five warning signs of a hollow web experience foundation.

Depending on IT to make updates to campaigns or content.
 
Depending on IT to make updates to campaigns or content.
Not integrating social, mobile or email into your web strategy.
 
Not integrating social, mobile or email into your web strategy.
Delivering inconsistent experiences across different channels.
 
Delivering inconsistent experiences across different channels.
No tracking of customer data or using it for personalisation.
 
No tracking of customer data or using it for personalisation.
Developing static content in a ‘one size fits none’ style.
 
Developing static content in a one-size-fits-none style.

Getting personalisation right is a challenge.

 
90%

Roughly 90% of senior marketers worldwide are implementing personalisation strategies…

6%

…but only 6% rate their strategy as advanced.” 

 
 2017 Personalisation Development Study, Monetate, 15 February 2017.
 
The solution

Control content with a sure foundation.

 
Fragmented web foundation vs. web experience foundation.
A fragmented web foundation is a confusing array of tools that might perform specific functions well, but don't help you to manage and personalise experiences for specific customers. And it’s difficult to make updates to web pages or personalise content, which leaves you defaulting to static pages with generic information.
 
 
vs.
A web experience foundation puts you in control of your content and integrates audience information, digital assets and analytics to help you to deliver a dynamic and personalised experience every time your customers visit. You can update content from a single centralised platform and keep the experience consistent across channels.

Web experience foundation = The technology that gives you control of your own content — so you can make updates, manage assets, measure performance and deliver personalised experiences — all from one centralised platform.

Web experience foundation = The technology that gives you control of your own content, so you can make updates, manage assets, measure performance and deliver personalised experiences — all from one centralised platform.

With a solid web experience foundation, you can:
CREATE the content you need with straightforward, easy-to-use tools.
 
CREATE
the content you need with straightforward, easy-to-use tools.
DELIVER  the experiences your customers crave, regardless of device.
 
DELIVER 
the experiences your customers crave, regardless of device.
PERSONALISE content to customise journeys based on customer preferences.
 
PERSONALISE
content to customise journeys based on customer preferences.
MANAGE  all your content on a single platform that’s accessible anywhere.
 
MANAGE
all your content on a single platform that’s accessible anywhere.
OPTIMISE every customer experience to boost loyalty and conversion.
 
OPTIMISE
every customer experience to boost loyalty and conversion.
 

Mission control for your customer experiences.

Learn how a web experience foundation can direct experiences and expand with your needs in The New Content Frontier.

The Adobe advantage

A delightful digital presence.

We can help you to take back your digital presence and deliver the delightful experiences you know your customers want and that represent your brand. With a simple web-publishing tool, you can generate and publish digital content quickly and seamlessly. A centralised platform empowers you to work on web and mobile properties from the same place. And no more running to IT to get help with campaign updates.

In addition to straightforward content tools, our solutions help you to track customer interest, preferences and actions with powerful analytics. You can conduct A/B testing of content and layout and engage in continuous improvement and content evaluation. These features also enable ROI analysis for campaigns and assets.
 
With the data gathered by our analytics engine, you can automatically personalise digital content at scale and thereby improve customer experiences across devices. You can also streamline the look and feel of your web and mobile properties for a consistent digital brand, easy and timely updates and quick responses to the needs and expectations of your customers.
With a unified web foundation, you can:
 
Manage your content for all devices from a single platform.
 
 
 
Track and compare customer preferences and actions.
 
 
Analyse asset impact and ROI to optimise experiences.
 
 
Analyse asset impact and ROI to optimise experiences.
 
 
 
Control your campaigns without requiring IT resources.
 
 
 
Delight customers with the personalised experiences they want.
 
 
 

Customer story

Citrix
Connecting content and customers.
Citrix uses technology to transform how people work. When they decided it was time for a transformation of their own, they turned to Adobe for help. They were able to implement a consistent corporate identity around the globe, consolidate multiple systems and microsites to develop a single, employee-focused intranet and streamline authoring to quickly create and update content.

Michael Berg Director of Web Product Management, Citrix

“Adobe Experience Manager gives us the tools to take control of content to deliver a more accurate and personalised experience for people inside and outside our company.”

 
Michael Berg
Director of Web Product Management, Citrix

By using Adobe, Citrix now delivers excellent digital experiences.

  • Updating web content in minutes instead of weeks

 

  • A 300% increase in productivity for website content authors

 

  • A 96% improvement in employee intranet engagement

Put your best foot forward with a strong web foundation.

Elevate your assets and make deeper connections with customers. Using the support of a sure foundation, you can streamline, integrate, control and optimise your content. You can bring uniformity to your digital properties and offer just the right experiences again and again. Managing your online presence has never been so simple.  
You can take immediate action on data insights.
You can take immediate action on data insights.
You have control of your content without going through IT.
You have control of your content without going through IT.
You present experiences that are consistent across devices.
You present experiences are consistent across devices.

Your web experiences start with a solid foundation.

 
Take control of your digital presence and deliver the delight your customers need.