Adobe Experience Platform
Adobe Experience Platform helps you to deliver the right experience every time by transforming all your data into robust customer profiles that update in real time and AI-driven insights you can activate in every channel.
Bring in data from multiple sources to create and enhance real-time customer profiles.
Make data more easily understood through standardised XDMs and data validation.
Use your real-time customer profiles start personalising experiences.
Activate profiles across devices and channels with our dynamic identity graphs.
Streamline data analysis with customised, imported or out-of-the box data science models.
Run machine learning models at a central omnichannel data source to get insights faster.
Perform SQL query analysis with data from multiple channels and platforms.
Visualise data using built-in integrations with BI tools.
Integrate with an extensible platform
Connect with an open platform to start fast and advance into the future.
Enhance product performance by building new services and customised cloud applications.
Connect non-Adobe products and destinations through REST APIs.
Extend Experience Platform into your own environments and data lakes.
Look up and activate customer profiles and segments in milliseconds in any system.
Audit your tags to maintain personal, timely, consistent experiences across channels.
Send data to our real-time, global Edge Network and then to any solution in any format.
Bring in location data to deliver the right experience to the right person at the right time.
Ensure your data is used in line with usage constraints like privacy, contracts and policies.
Keep customer data safe with secure cloud tech from collection to storage and beyond.
Use personal data responsibly by respecting consumer privacy.
Support your privacy readiness in Adobe products.
Experience Platform delivers powerful application services with unprecedented functionality.
Analyse cross-channel customer interactions in one interface.
Personalisation in real time
Activate real-time customer profiles for instant personalisation.
Customer journeys at scale
Create individual journeys that adapt to customer behaviour.
Build artificial intelligence into every workflow.
Data is ingested by Platform, then standardised, organised for intelligence and profile creation, then activated to any system of action — all in real time.
Data is now being used to shape commercial strategy. Keep up with the changing role of IT in the 2020 Technology Trends report.
Download the report to learn why Forrester named Adobe Experience Platform a Leader.
We use Experience Platform. Watch this video about our experience.
Adobe Experience Platform was built from the ground up with one purpose — making world-class experiences. That means no more duct tape and baling wire. Bring your data and content into one place so it can work together to make your best customer experience a reality.
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