Journey Orchestration

Customised experiences for every individual.

Using Adobe Experience Platform, orchestrate individual customer journeys at scale across experience channels by intelligently anticipating every individual’s needs in real time, wherever their journey takes them.

Real-time journeys your customers won’t forget

Journey Orchestration combines intelligence, precision and a standard data model powered by Adobe Experience Platform. So you can co-ordinate individual customer journeys at scale across channels — all the way from acquisition to service and beyond.

Anticipate individual needs through real-time insight

Configure and use any event streamed into Adobe Experience Platform using Experience Data Model (XDM) format to trigger an individual journey. Then, apply conditions in real time to qualify events and personalise the most relevant journey for an individual when an event occurs.

Orchestrate the customer experience from start to finish

Visually create and map individual, event-driven journeys across all systems in an intuitive workflow-based interface to start anticipating and delivering individual experiences at every stage in the journey. 

Personalise engagement at scale across channels

Use Adobe Experience Platform (or any accessible data store) and Adobe Campaign (or any orchestration product you’re using) to connect your systems in real time. This lets you know your customers’ behaviours and attributes by tying all behavioural, transactional, financial and operational data together into complete profiles.

Analyse with journey reporting

Track detailed performance of executed journeys and how individuals are progressing in real time. Data is automatically sent to Adobe Experience Platform for all deliveries across systems, allowing full-funnel analysis.

How Journey Orchestration complements your marketing programmes


Journey Orchestration

Cross-Channel Campaign Management


Inbound & Outbound






Individuals (one-to-one targeting)

Audience batches (segments)


Real-time engagement

Scheduled engagement


Open ecosystem

Email, SMS, Mobile apps, off-line

Related Features

Real-time Customer Data Platform

Use unified customer data to instantly personalise experiences with Real-time Customer Data Platform, built on Adobe Experience Platform. 

Triggered Emails

Automate emails responses from Campaign or integrate with Adobe Analytics to trigger customised remarketing emails based on individual user actions.

Campaign Management

Design, execute and personalise your marketing across channels, while improving customer experiences on every device and touchpoint.

Let’s talk about what Adobe Experience Platform can do for your business.

Let’s talk about what Adobe Experience Platform can do for your business.