Adobe Generative AI User Guidelines

1. Be Respectful and Safe

Do not use Adobe’s generative AI features in a way that violates applicable laws or harms others. For example, you must not:

• Create pornographic material or explicit nudity
• Create hateful or highly offensive content that attacks or dehumanises a group based on race, ethnicity, national origin, religion, serious disease or disability, gender, age or sexual orientation
• Glorify graphic violence or gore
• Promote self-harm
• Depict nude minors or minors in a sexual manner
• Promote terrorism or violent extremism
• Disseminate misleading, fraudulent or deceptive content that could lead to real-world harm
• Violate others’ privacy rights
• Engage in regulated activities without complying with applicable requirements

You must not engage in behaviour that is deceptive or harmful, including:

• Using fake, misleading or inaccurate information in your profile
• Impersonating other people or entities
• Using unauthorised automated or scripting processes (such as bulk or automated uploading of content through a script)
• Engaging in schemes or third-party services to boost account engagement (artificially increasing the number of appreciations, views or other metrics)

Your prompts and inputs to, and the results generated by, generative AI features in Adobe products may be reviewed through both automated (such as machine learning) and manual methods for abuse prevention and content filtering purposes.

If you believe there has been a violation, please report it by contacting us at abuse@adobe.com. We may report any material exploiting minors to the National Centre of Missing & Exploited Children (NCMEC).

2. Be Respectful of Third-Party Rights

Using Adobe’s generative AI features to create, upload or share content that violates third-party copyright, trademark, privacy, publicity or other rights is prohibited. This may include entering text prompts designed to generate copyrighted, trademarked or otherwise infringing content, uploading an input or reference image that includes a third party’s copyrighted content, generating text that plagiarises third-party content or using a third party’s personal information in violation of their privacy or data protection rights.

If you want to report the misuse of your own creative work or your own intellectual property by one of our users, you can do that by referencing our Intellectual Property Removal Policy (https://www.adobe.com/be_en/legal/dmca.html) and filling in this form: https://www.adobe.com/be_en/legal/dmca.html.

If you have a contract or other dispute with an Adobe user regarding content they have uploaded to our products and services, please resolve the issue directly with the user. We can’t moderate contract, employment or other disputes between our users and the public.

3. Customised Generative AI Features

You may have the ability to customise and share generative AI features (such as AI assistants). If you choose to make a customised feature available to others, you are responsible for how it is configured, deployed and used, including ensuring compliance with applicable laws and regulations. This includes making sure your customised feature is not configured to do any of the following:

• Simulate a human-like emotional relationship with a user
• Cause or exacerbate a physical or psychological condition
• Make decisions related to employment, education, access to essential benefits or services (such as housing) or the administration of justice

4. Use Your Judgement

Outputs from generative AI features may be inaccurate, misleading, customised by other users or include content that does not represent Adobe’s views. Quality may be reduced for languages not explicitly supported by Adobe and outputs in such languages may not meet our quality standards. Please use your judgement when reviewing and validating generated outputs.

Do not input sensitive personal information (such as health records, personal or governmental addresses or precise location information) to our generative AI features, unless the product is designed to process that type of information.

5. No Professional Advice

Outputs from generative AI features are for informational purposes only and do not constitute legal, medical, financial or other professional advice. Use of these features does not create a professional relationship (such as an solicitor-client relationship).

6. Content Credentials

Adobe may attach or publish Content Credentials for content created or modified with generative AI features to let people know it was generated with or modified by AI. You must not remove, alter or disable any Content Credentials. Learn more about Content Credentials (https://helpx.adobe.com/be_en/creative-cloud/help/content-credentials.html).