Real talk with your customers. In real time.

Marketers often have to maintain hundreds of promotional offers. With Adobe Campaign, a centralised recommendation engine automates the process of selecting personalised, relevant offers and delivers them across channels — in real time.

Automate personalisation

With an engine that picks the right offer from a central catalogue, you can automate personalised offers.

Define business rules

Use business rules to easily define which customers are eligible for offers. Decide the priority of multiple offers using static and calculated weightings.

Integrate customer profiles

Adobe Campaign builds rich customer profiles in real time, allowing you to deliver more relevant and personalised offers as customer activities change.

Discover our real time interaction management tools.

Intuitive user interface

Get full visibility of offer availability on each channel and streamlined visualisation of business rules and offer catalogue with the offer dashboard.

Integrated content design

Design content within Adobe Campaign or external content systems and leverage best practice definitions for each channel.

Offer simulation and analysis

Monitor and measure the impact of every recommendation through dynamic reporting and simulation to provide business visibility.

Validation and publication process

Use role-based processes to design content and then route work for approval before going live for increased accountability, efficiency and marketing accuracy.

Transactional messaging

Send operational confirmation messages to contacts, which can include embedded upsell and cross-sell offers to optimise effectiveness.

External data sources

Integrate with other external scoring models and algorithms.

Social-local-mobile strategies

Create location-based, real-time recommendations that can work with third-party IP databases to push proactive messages based on geographical information.

Optimised digital experience

Use real-time behavioural data to provide unique digital experiences to anonymous prospects as well as authenticated contacts.

Personalisation with horsepower.

PMU, a worldwide leader in horse and sport betting, relies on Adobe Marketing Cloud to create and execute its customer marketing strategies.
“More than 10,0000 recommendations can be proposed per minute on our website to display the best message possible. Adobe Campaign enables our marketing teams to optimise inbound contacts by maintaining consistency with outgoing contacts, significantly increasing the response rates to offers and qualification questions.”
— Cyrille Giraudat, director of marketing, PMU

Deliver every experience at the right time. With the right technology.


Read The Forrester Wave™: Real-Time Interaction Management, Q2 2017.