What’s New in Adobe Campaign

Your marketing campaigns are constantly evolving to meet customer preferences — and so is Adobe Campaign. We continue to release powerful new features to improve your email, mobile and cross-channel marketing campaigns.


Control Panel

Control Panel

As an administrator of Adobe Campaign, monitor usage, manage settings and keep an eye on key assets.

Control Panel

Local Notifications

Inform mobile app users when data becomes available within the app, even without Internet access or with the app running in the foreground. Trigger notifications at a certain time or depending on an event.

See release notes here for Adobe Campaign Standard and Adobe Campaign Classic.

Email Designer

Email Designer

Easily create responsive email templates using simple drag-and-drop functionality without writing a single line of code.

Product Listings

Product Listings

Reengage customers by adding product listings to emails that are dynamically populated at send-time.

In-App Messaging

In-App Messaging

Engage customers with contextual, personalised messages in the form of text, image and video while they’re active on your mobile app.

Adobe Campaign meets Adobe Experience Platform.

Our development teams are working on leveraging the full power of Adobe Experience Platform. These new capabilities will be available to a limited number of customers in 2019 and will be more widely available in 2020.

These new features will empower marketers to control larger datasets, improve cross-channel segmentation capabilities and use new predictive features powered by Adobe Sensei — ultimately allowing an even more targeted and personalised cross-channel campaign orchestration.

Personalise customer experiences through a more powerful and granular segmentation based on a rich, centralised pool of data gathered from online and off-line sources, including Adobe Analytics.

Learn more about audience segmentation

Automatically deliver relevant messages to your customers in real-time through email, SMS or push notifications based on their activities, demographics or any other customised criteria.

Learn more about campaign management

Effectively manage a centralised library of offers to deliver the most relevant offers to each customer based on any customised criteria by easily adding, grouping and ranking offers.

Learn more about offer management

Use the power of AI to maximise customer engagement by sending emails to each recipient when they’re predicted to best interact with your message based on historical data.

Learn more about AI-powered emails

Reduce customer churn by using the power of AI to intelligently filter your customer communications to avoid exceeding the threshold number of messages, which can vary by recipient.

Learn more about AI-powered emails

Reimagine the experience with Adobe Experience Platform.

One platform to drive all your experiences. Bring in your data, standardise it, make it smarter, act on it across channels and deliver amazing experiences with less effort. Discover what Adobe Experience Platform is all about and how it can power better experiences.

Let’s talk about what Adobe Campaign can do for your business.

Let’s talk about what Adobe Campaign can do for your business.