Your customers expect personalised experiences. Now you can deliver.  

Whether you have one site or 100, now you can reach your customers across geographies and cultures with content that not only speaks their language, but speaks to their hearts, too.

Uncovering your best experiences just got a lot easier.

Your customers are people. Treat them that way.

When customers love your brand, they expect to feel the love back. An offer for her favourite sunglasses. A promo for his prised wine. A simple update about an issue they hold important. This is the essence of personalisation. Get it right and you’ll strengthen relationships, conversions and loyalty. Get it wrong and you won’t grow.

And while it’s easy to make one or two customers feel special, the thought of scaling these highly personalised interactions across entire audiences and geographies is enough to make a marketer shudder. Especially when manual processes are the norm and customer data is locked in silos.

Genuine personalisation requires a delicate balance of data insights, targeted content and performance results. Start with insights that give you a deep understanding of customer wants, behaviours and buying habits. Then, deliver personalised content based on rules you define. Finally, understand how content performs so you can use these insights to fine-tune and make sure the experiences you deliver tomorrow are even better than the ones today.

Adobe can help.

When you know what your customers want, it’s a lot easier to give it to them. Adobe Experience Manager Sites provides you with content insights that help you to understand which experiences your customers loved and which they’d rather do without. You can also find out how content changes affect your bottom line with reports on conversions and revenue. 

With the ability to quickly connect to major translation vendors, supplement human translators with machines and publish targeted content on multiple sites, you can deliver highly personalised digital experiences to every customer — all from one platform.

Watch personalised experiences overview

Manulife

“Through digital marketing, we can gain a greater understanding of our customers’ needs and create more tailored approaches to reach them effectively.”

Mr Moyuru Kudo, Head of Japan Digital Customer Experience, Nissan Motor Co., Ltd.

Personalised Experiences Features

Rules-based targeting

Target specific groups of site visitors with rules based on real-time data, like geographic data or visitor behavior attributes. Then deliver relevant content to visitor segments using out-of-the-box tools, requiring little or no coding.

Content insights

Use web analytics and SEO recommendations to get performance data on every page you author, so you can make better content decisions with reports on total page views, unique visitors and other related data.

Targeting insights

Understand how your activities are performing by accessing reports on conversion rate, average order value (AOV), revenue per visitor (RPV), and engagement of each audience.

Explore other benefits

Personalised experiences

Cross-Channel Content

AI-Powered Scalability

Web content management

Let’s talk about what Adobe Experience Manager Sites can do for your business.

Let’s talk about what Adobe Experience Manager Sites can do for your business.