Connected device optimisation

Every day, more devices, products and customer experiences are becoming smart and Internet enabled. If your product is connected to the Internet, we can help you test and personalise its experience for your customers.


Go beyond the browser and optimise on every screen.

Today, it’s not enough to optimise for traditional digital platforms. Today, connected customers are everywhere — thanks to the growth of IoT and smart technology — and you want the same control over testing and personalisation that you have on the web so you can deliver the right experience wherever your customers encounter your digital experiences.

With connected device optimisation in Adobe Target, brands and businesses can streamline testing, optimisation and personalisation across every platform — think web, mobile, wearables, gaming consoles, ATMs and set top boxes, plus other emerging technologies. It’s the ultimate beyond-the-browser experience and it’s all at your fingertips.

See what makes it work.

Single-delivery platform
With Adobe Target, you don’t need separate add-ons or different technologies to test and personalise  beyond the web. Test, personalise, recommend, optimise and more all from our single-delivery platform that spans web, mobile, apps, IoT and other connected devices.

Any connected device
Run tests on personalised responses through smart speakers in the home or car. Offer recommendations through a connected TV. Test different offers through in-store kiosks — like fast food touch screens, ATMs, soda machines and so on.  Optimise VR/AR applications. Do all of this and more as easily as you would on the web.

Off-line optimisation
Even if your customer isn’t on a device directly, you can optimise the experience. With Adobe Target, you can personalise direct mail sends and call centre scripts. Or arm in-store employees with the information they need to give your customers a personal and powerful brick and mortar experience. No matter your optimisation use case, Target can work for you.

Learn more about connected device optimisation in Adobe Target.

Create one profile and endless possibilities.

Learn more in our Adobe blog about our single customer profile that’s enhanced and enriched with every interaction and how it makes all of your personalisation and optimisation better.

Read more

See related features

Mobile optimisation

Test and personalise the mobile web and app experiences based on user behaviour and mobile context. Deliver interactions that engage and convert through interactive testing as well as rules-based and AI-powered personalisation.

Behavioural targeting

Target based on behaviour like previous visit patterns, product interests, searches, purchases, campaign exposure and campaign responses, as well as if a visitor is a new or return visitor or if they’re a prospect or already a customer. Use this information to launch more effective campaigns.

Let’s talk about what Adobe Target can do for your business.

Let’s talk about what Adobe Target can do for your business.