The use and importance of online forms among consumers in the Netherlands and Belgium
Increasingly, interaction between consumers and companies happens online, and in most cases consumers find themselves dealing with online forms at some point in the customer journey. Adobe commissioned Motivaction to undertake a study of this among consumers in the Benelux.
The purpose of this market research was to determine the importance of online forms, and to gain particular insights on their use. What are people’s major frustrations? What prompts consumers to give up? What are the qualities of a good online form?
The study has thrown up the finding that there is plenty of room for improvement to the forms on websites. The full study and a summary with do’s and don’ts, is available for you to read.
Fill in the form to download the Motivaction Study and the Executive Summary.
Motivaction study: The use and importance of online forms among consumers in the Netherlands and Belgium
Commissioned by Adobe
Executive Summary: Don’t underestimate the impact of online forms in the customer journey
Top ten frustrations mentioned by consumers in responses
* Source: Data derived from a study (n=1.000) by Motivaction commissioned by Adobe, April 2018.