Adobe Advertising Cloud success stories
“The main benefit for us for Advertising Cloud was the immediate impact we saw in terms of our paid search performance improvement versus what we were previously seeing.”
Mark Dawson, Sr. Media Planner, Allianz Australia
As one of the largest insurers in the world, Allianz was looking for a better way to reach existing customers and find new ones. Adobe Advertising Cloud provided an integrated platform that would make the most of their media spend while also providing the data to continuously optimize their campaigns.
“Adobe Advertising Cloud is the largest driving force behind our ability to make smarter decisions about digital marketing. In only four months, we’ve cut spend for campaigns by 45% and cost-per-click by 10.4%.”
Mick Bassett, Search Engine Marketing Analyst, Hagerty
Hagerty wanted to simplify their digital marketing platform and improve insights into their customers’ behaviors. By pairing Adobe Advertising Cloud with Adobe Analytics, they can now automate and scale their campaigns into efficient, data-driven campaigns that they can manage directly.
“There’s no way that we could have moved the Internet-only numbers to such an extent without our digital strategy supported by Adobe Advertising Cloud.”
Amanda Bloom, Managing Director and Director of Advertising, BASK Digital
With TV customers cutting the cord, BASK Digital wanted to find a way to target voters across all digital TV channels and gain deeper insights into their behaviors. With Adobe Advertising Cloud, they optimized their ad spending and saw greater returns, improving results by 33 points.
Using Adobe Advertising Cloud Search, foodpanda boosted sales and cut costs across the board.
Dr Pepper Snapple Group makes their ad dollars as effective as possible by using Adobe Advertising Cloud to drive product awareness.