A content management system blends creativity, collaboration, and productivity.
Organizations face the challenge of engaging customers with split-second timing. Selecting the most effective images, video, copy, and other digital content shouldn’t take days. A good content management system provides the means to create, organize, access, and deliver just the right combination of content for a personal, rewarding experience.
Your content is out there, displayed through web, mobile, print, and offline. Historically, marketers would create and publish content for each channel separately. They had little control over production, relying on developers to make even the smallest change.
Then along came web content management and content management systems (CMS). A CMS contains a broad selection of functions, including web-based publishing, content assembly and editing, version control, indexing, and search and retrieval capabilities. Content management systems were built so marketers could publish their own content without the help of an IT team. More importantly, content performance can now be measured and improved from inside the marketing team.
You can also create experiences for your in-venue, physical screens from the same system.
You can also create experiences for your in-venue, physical screens from the same system. Adobe Experience Manager Screens allows you to manage content, devices and locations for all your in-venue experiences, personalizing them to provide truly relevant, interactive experiences for your customers.
Maximize content performance and personalization.
Data-driven insights and analytics play a very important role in web content management. You need to rely on data to know what, where, and how your content is consumed. Data also fuels your KPIs and tracking practices, giving you the ability to measure and improve performance. Adobe Experience Cloud provides powerful capabilities by integrating Adobe Analytics and Adobe Target with Adobe Experience Manager to gather and use data for better, more contextualized opportunities.
Integrations of Adobe Experience Manager with solutions within the Adobe Experience Cloud provide a complete set of digital marketing solutions for modern organizations that strive to provide personal and rewarding experiences to their customers. For example, when designing a marketing campaign, you can use Adobe Analytics to align content with customers’ actions on your website. Adobe Target then lets you test versions of campaign or website elements to know which versions will get customers to act. And Adobe Audience Manager helps you segment and target your customers with precision.
You don't need to stitch together different systems. Email, display, social, and other channel content can be improved, personalized, and pushed out from anywhere in the globe using Adobe Experience Manager — a unified platform that is easy to use, secure, and scalable for organizations of any size.
Adobe can help.
Content management helps define your brand story and deliver the most engaging, rewarding experiences. Managing your content has never been easier or more efficient with Adobe Experience Manager. From content creation to delivery and optimization, you can take control of creating the most compelling experiences.