Real-time customer  experience starts now.

Real-time customer
experience starts now.

Adobe Experience Platform is the first purpose-built customer experience management platform. With real-time customer profiles, continuous intelligence, open and extensible architecture, and more, Adobe Experience Platform makes delivering personalized customer experiences at scale a reality.

How Adobe Experience Platform Works

Adobe Experience Platform

We use Adobe Experience Platform. Watch this video about our experience.

Adobe Experience Platform in Action

Deliver real-time personalization at scale.

Deliver real-time personalization at scale.

Customer data is at the heart of connected, personalized experiences. So together Adobe Audience Manager and Adobe Experience Platform form a real-time customer data platform (CDP) offering, providing one system for customers and prospects and addressing both data-in-motion and at-rest to deliver real-time stitching and activation of customer profiles at the edge.

Rapidly innovate for customer experience.

Proud to be named a Leader. Twice.

Gartner has placed Adobe furthest in “completeness of vision” for digital experience platforms — compared with other vendors in the industry. See why we understand evolving marketing challenges and innovate solutions like no one else. Read the Gartner 2019 Magic Quadrant for Digital Experience Platforms.

 

Always-on improvements with AI

Always-on improvements with AI.

As your customers move through their journey, you need to be ready to take the right actions at the right time. That takes more than just data. Adobe Experience Platform lets you take advantage of predefined, data-driven best practices, business intelligence, and the power of Adobe Sensei to enable real-time decisions and more relevant action.

Offer relevant experiences through any channel.

Offer relevant experiences through any channel.

Providing experiences at the right time and the right place is core to customer experience management. Adobe Experience Platform works in combination with Adobe Experience Cloud to allow you to design relevant experiences for each customer, then deliver them at the right time through the right channel.

Adobe Sensei provides intelligence for Adobe Experience Platform.

Adobe Sensei is the intelligence layer for Adobe Experience Platform. By automating mundane or repetitive tasks and understanding and predicting customer data, Adobe Sensei provides experience intelligence services that enhance your ability through Adobe Experience Platform to power real-time, personalized customer experiences. And Adobe Sensei services will deliver more content and experience intelligence.

Adobe Experience Platform Features

From personalization to data management, intelligent decisioning to experience creation at scale, Adobe Experience Platform offers a variety of features built specifically for customer experience management.

Adobe Experience Platform Features

Use Adobe Experience Platform Data Ingestion to batch and stream data from Adobe solutions and third parties.

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Adobe Experience Platform Launch lets you collect data and deploy applications across your sites and mobile apps.

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With Adobe Experience Platform Auditor and the browser extension, you can automate live audits of your tag implementations.

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Adobe Experience Platform Location Service makes it easy to process and use location data to create targeted, geography-based experiences in support of user preferences.

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Experience Data Model creates a standard data schema for Adobe and our partners to use across all data types.

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Adobe Experience Platform GDPR Service includes an API and a user interface to process GDPR requests and delete requests.

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With Adobe Experience Platform Governance, you can easily label data so everyone can use it effectively.

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With Adobe Experience Platform Query Service, you can perform complex, omnichannel analysis of your data.

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Using the plug-and-play power of Adobe Experience Platform Data Science Workspace, you can create any data model to meet your company’s needs.  

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Adobe Sensei taps into the power of our AI and machine learning to offer robust attribution, customer profiling, content services, and more.

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With Adobe Experience Platform Real-Time Customer Profile you have a single profile built from all your data and that reflects what’s happening in real time for better targeting and personalized experiences.

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Take advantage of Adobe Experience Platform Segmentation Service to take advantage of connected data from all sources and unified profile and create powerful, usable segments in real time.

Use Adobe Experience Platform Identity Services, our device-linking service, to support experience management for customers.

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Adobe Experience Platform Features

From personalization to data management, intelligent decisioning to experience creation at scale, Adobe Experience Platform offers a variety of features built specifically for customer experience management.

Adobe Experience Platform Features
Discover deeper value in your data.

Discover deeper value in your data.

Adobe, Microsoft, and SAP have joined forces to form the Open Data Initiative. This open and extensible initiative reimagines customer experience management with a seamless flow of connected behavioral, transactional, and operational data. So you can enable richer customer insights and more powerful experiences.

Get More from Adobe Experience Platform

As an open, extensible, and intelligent platform, Adobe Experience Platform gives you access to more than just its features.

Get More from Adobe Experience Platform

Adobe Sensei

Discover the power of our AI and machine learning technology, which amplifies human innovation with cutting edge technology. Learn more

Adobe I/O

Explore our developer portal, which includes a wide variety of APIs and tools to help build custom applications that work seamlessly with Adobe Experience Cloud. Learn more

Adobe Exchange

Go beyond Platform to find thousands of third-party apps and extensions to customize Adobe products across all clouds in our third-party marketplace and partner ecosystem. Learn more

Let’s talk about what Adobe Experience Platform can do for your business.

Let’s talk about what Adobe Experience Platform can do for your business.