As we look ahead into 2018, the team at Adobe Stock has been tracking the visual conversation around the world — from shows and galleries, to brand campaigns, and our own stock collection — to put together a list of the biggest visual trends to watch in the coming year.
Our trend forecast is designed to give brands and artists a window into what’s drawing consumers’ attention in a fast-changing world. “As an artist, especially, it’s easy to feel isolated in your work. Trends can give you confidence and data about where interest is growing and why,” explains Brenda Milis, principal of Creative Services and Visual Trends at Adobe. “For artists and brands alike, trends are a critical tool. They’re about more than what people are enjoying or fascinated by at the moment. They’re a look at where we are as a culture, and as a world, so you can really understand what makes an image resonate.”
Here’s a first peek at the trends we predict for 2018:
Silence and solitude.
As we begin a new year, we’re focusing on the importance of renewal and reflection. In our world of overwhelming and constant digital input, research suggests that silence is one of the least-appreciated productivity tools. But the incessant buzz of the everyday is only intensifying our desire for peace and solitude. To consider how this trend is impacting the visual landscape, we’ll explore images that answer our longing for quiet and contemplation, and we’ll talk to artists who draw creative inspiration from solitude.