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Adobe Campaign Features

Whether you’re new to cross-channel marketing or have experience in it, we know that Adobe Campaign can help you. Its powerful features let you create amazing campaigns that resonate with your different audiences across all channels and screens.

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Email Management

Make email personal.

Improve your email marketing with personalized and contextually relevant messages. Use the native email capabilities in Adobe Campaign alongside your other marketing channels. With more complete data, you can deliver better email personalization and improve your email automation, deliverability, and reporting.

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Graças ao Adobe Sensei, o Adobe Campaign analisa e recomenda linhas de assunto e prediz taxas de abertura de acordo com o tamanho, sentimento e relevância.

Defina regras para combinar destinatários de ofertas e imagens de acordo com critérios personalizados. Isso ajuda a dimensionar o processo de correspondência de ofertas e a vincular rapidamente regras de personalização a tipos de conteúdo específicos.

Crie emails atraentes, personalizados e responsivos de várias maneiras, quer você execute seu trabalho criativo e a codificação internamente ou através de parceiros e agências. Visualize esses emails para ver exatamente como eles aparecerão em centenas de dispositivos, navegadores e caixas de entrada.

Melhore a entrega de emails em tempo real com base no feedback dos provedores de acesso a Internet. Aproveite nossos recursos e conhecimento de entrega, esteja você começando um novo programa de email, ajustando sua abordagem ou se preparando para períodos críticos de alto volume como a temporada de férias.

Crie um email de teste A/B que usa até três variantes de email para determinar qual versão tem o maior impacto em seus clientes. Defina seus critérios de sucesso com antecedência e deixe que o Adobe Campaign envie automaticamente a variação de melhor desempenho para toda a sua população.

Utilize dados sobre seu cliente para determinar as preferências de idioma. Então, ajuste ou traduza o conteúdo do email com base nessas preferências.

Automatize emails transacionais, como redefinição de senhas ou confirmações de pedidos. Ou integre o Adobe Campaign ao Adobe Analytics para acionar emails de remarketing em tempo real com base em ações (e não ações) individuais do usuário em seus emails, aplicativos ou sites.

Cross-channel Marketing

Manage multiple data sources, define your audience segments, and plan and execute multi-step, cross-channel campaigns through a drag-and-drop visual workflow interface.

In addition to powerful, out of the box reporting templates, Adobe Campaign lets you create custom reports on a delivery, campaign, user, or segment level. Do descriptive analysis, summarize ROI and CLTV, or export data to Adobe Analytics and other solutions for further data visualization and analysis.

Target and segment your audiences right in Adobe Campaign. Save time by adding your personalization fields for printing, fulfillment, and delivery through your direct mail vendor.

Use built-in reports in Adobe Campaign to quickly analyze email delivery and engagement data and share the reports on an automated or recurring basis. Email delivery data can also be exported to Adobe Analytics or other tools for further visualization and analysis.

Create a rules-based offer catalog. You can manage offers by weights or priorities and cap how many times customers see a specific offer. Then personalize offers based on criteria like location, customer lifetime value, loyalty status, and more.

Set up preference centers to make adjustments based on your customers’ interests and preferences. This helps you enrich customer profiles and manage contact fatigue.

Use Adobe Campaign to streamline your mobile marketing activities, such as sending mobile-responsive emails, delivering push notifications and text messages, and designing your app to integrate with Campaign using our mobile SDK.

Launch, measure, and automate campaigns across every channel.

Harmonizing all of your marketing channels is not an impossible task. With the help of Adobe Campaign, you can bring customer data from different systems, devices, and channels into a single profile. Then, deliver timely and relevant campaigns that meet your customers in the right places and right ways along their customer journey.

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Segmentation and Targeting

Discover and delight your most valuable audiences.

Not all audience segments have the same needs or bring the same value. Adobe Campaign helps you use data to understand your unique customer segments and then craft the best campaigns to make meaningful connections with each one.

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Pass data from Campaign to Adobe Analytics, and use Analytics data directly in Campaign. This helps you understand your email in the context of your other digital marketing efforts, identify new and valuable audiences, and trigger messages based on statistically significant interactions.

Use multidimensional targeting to create segments based on virtually any variable in a customer profile. Define and save these audiences in Adobe Campaign for use in multi-step, cross-channel programs or to share with other Adobe Experience Cloud solutions.

Use Adobe Campaign’s flexible data model to enrich your customer profile data and add new attributes or tables. Then, use these customer profiles for more accurate segmentation, personalization, and reporting.

Connect to large databases and CRM systems like Microsoft Dynamics 365. Or create custom data connections to your broader marketing ecosystem, including point of sale systems, e-commerce platforms, and offline programs.

Use data where it resides instead of setting up data migration processes. This way, your data is always up to date for faster campaign execution and is convenient for you to access.

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Conheça o que o Adobe Campaign pode fazer por sua empresa.

Conheça o que o Adobe Campaign pode fazer por sua empresa.