Measure and optimize your commerce intelligence. See the results.

Gaining a deep understanding of your customer requires the ability to use your commerce intelligence to measure and optimize your digital content. It’s the only way you can deliver the right experience at just the right time and in the right context.

Do more with the data you have.

With stiff competition and tight margins, you need the ability to identify your most profitable customers and build meaningful experiences for them. When you use business intelligence tools and data analytics, you gain valuable insights into their behaviors that can help you deliver on the promise of personalization.

By harnessing the power of your database along with your other systems, you can see content response metrics, shoppers’ channel usage, and other insights that accelerate smart, data-driven decisions. This lets you measure and analyze key attributes across the customer lifecycle — from browsing habits and purchasing history to social media engagement and activity — so you can uncover a variety of ways to present value.

Using the data to enhance segmentation and fine-tune future marketing as well as identify your most profitable customers, also lets you maximize your effort by targeting the right customers with the right content at the right time. This will help you deliver on the promise of personalization and the promise to grow the business.

Adobe can help.

Adobe Commerce Cloud, part of Adobe Experience Cloud, offers highly sophisticated business intelligence tools that are also user-friendly. When you connect your database along with your other systems to Adobe Commerce Cloud, you can control and manage business and transactional data as well as apply data analytics to gain shopper insights and identify your best customers.

With our business analytics tool’s automated data updates and intuitive dashboards, your organization has real-time insights for real-time personalization. And the dashboards help visualize data in ways that make it easy to understand and eliminate the technical hurdles that your teams often faces when trying to glean business intelligence from complicated tools. But most importantly, you gain the insights you need, when you need them, to refine your marketing, increase customer engagement, and grow your business.

Learn more about Adobe Commerce Cloud Business Intelligence

“We have seen first-hand the power of combining rich product and customer data from Adobe Commerce Cloud with the business insights and intelligence it provides.”

Sean Fisher, Director of Ecommerce, Signature Hardware

Commerce Intelligence Features

Business Intelligence

Eliminate technical data hurdles with a central solution that lets you analyze what is important.

Unlimited Dashboards

Take your insights to the next level by creating customized dashboards that serve your business's core needs.

Powerful User Experience

Bring your visions to life with rich, out-of-the-box features, an unrivaled ability to customize, and effortless third-party integrations.

Explore Other Benefits

Unified Commerce

Operational Confidence

Commerce Intelligence

Let’s talk about what Magento Commerce can do for your business.