Adobe Analytics Ultimate

Analytics Ultimate

Pair your analytics expertise with the power of machine learning.

When it comes to understanding each customer, leave no stone unturned. Gather data from your online and offline channels to gain a more complete picture of how customers interact with you.
Unify customer profiles
Unify customer profiles
Gain a refined picture of customer interactions across channels by combining experiential data with other customer data sources.
Uncover hidden insights
Uncover hidden insights
Use AI and machine learning to understand what’s contributing to positive and negative anomalies.
Visitor stitching
Visitor stitching
Use advanced analytics and cross-channel marketing capabilities to provide compelling and connected engagement.

Understand the entire customer journey.

From the first touch, to conversion, and through all of the experiential data, know what makes your customer tick. See which areas of the journey to improve, like site design, navigation, content layout, product affinity, and conversion rates.
Understand the entire customer journey.

Personalize the experience.

Personalize the experience.

Use machine learning and artificial intelligence through Adobe Sensei to uncover and highlight new ways to offer personalized and relevant experiences to your customers in every channel and each step in their journey.

Discover new insights.

Use machine learning to intelligently compare and contrast large sets of data from all of your online and offline channels in seconds — not days. You'll quickly identify deep insights into your customers and discover new, valuable audiences and opportunities.
Discover new insights.

Keep everyone informed.

Access advanced segmentation.

Use Analysis Workspace to explore data and relationships with customer engagement as you drag-and-drop any number of data tables, visualizations, and components into a project. Get results as quickly as you can think of questions to ask.

More capabilities of Ultimate.

Customer Attributes
Customer Attributes
Combine attribute data with behavioral data so you can see a more complete picture of how customers interact with your properties.
Segment IQ
Segment IQ
Compare and surface significant behavioral differences between segments through the automated analysis of all your metrics and dimensions.
People Metric
People Metric
Create a comprehensive view of unique visitors by connecting Adobe and non-Adobe data in your Adobe Marketing Cloud solutions.
360-degree Customer Analysis
360-degree Customer Analysis
Build your customer profiles with online and offline information to better understand who they are and how you can present a more personalized experience.
Cross-channel Attribution
Anomaly Detection
Find out how a metric has changed in relation to your previous data as the anomaly is happening.
Contribution Analysis
Contribution Analysis
Intelligently identify the causes for statistical anomalies. Not just what the issues are, but why they’re happening.


•  Mobile App Analytics
•  Advanced Calculated Metrics
•  Intelligent Alerts
•  Rules-Based Attribution
•  Analytics Report Builder
•  Data Connectors & Feeds
•  Activity Map
•  325 Custom Dimensions
•  1,000 Custom Events
•  Metadata Classifications
•  Tag Management

Further your analytics maturity with these add-ons.

  • Video

    Standardized video and ad engagement measurement.
  • Predictive Workbench

    Advanced insights powered by statistical modeling and machine learning.
  • Live Stream

    Take action on what's happening right now with the real-time events fire hose.
  • Data workbench

    An advanced analytics platform for customer analytics and predictive modeling.
  • Mobile Marketing

    A mobile app campaign tool for messaging, user acquisition, and location-based marketing.
  • Attribution

    Understand what marketing touches are the most meaningful and how to most effectively optimize the customer journey.

Don't just read about it. See Analytics in action.

Learn how to solve business problems.

Read our use cases for best practices in analytics.

We’re a Leader in analytics. Three years in a row.

Gartner names Adobe a Leader in digital marketing analytics.