Adobe Advertising Cloud success stories
“With Adobe Advertising Cloud, we look forward to engaging with our travelers and shining a light on how fun it is to do business with Hotels.com.”
Vincenzo Bruno, Senior Brand Manager, EMEA, Hotels.com
Hotels.com set out to create a unique ad experience — a memorable one that would boost traveler engagement. Adobe Advertising Cloud helped them build a funny, interactive, and engaging ad experience that raised brand awareness and drove customer loyalty.
“Adobe Advertising Cloud is the largest driving force behind our ability to make smarter decisions about digital marketing. In only four months, we’ve cut spend for campaigns by 45% and cost-per-click by 10.4%.”
Mick Bassett, Search Engine Marketing Analyst, Hagerty
Hagerty wanted to simplify their digital marketing platform and improve insights into their customers’ behaviors. By pairing Adobe Advertising Cloud with Adobe Analytics, they can now automate and scale their campaigns into efficient, data-driven campaigns that they can manage directly.
“There’s no way that we could have moved the Internet-only numbers to such an extent without our digital strategy supported by Adobe Advertising Cloud.”
Amanda Bloom, Managing Director and Director of Advertising, BASK Digital
With TV customers cutting the cord, BASK Digital wanted to find a way to target voters across all digital TV channels and gain deeper insights into their behaviors. With Adobe Advertising Cloud, they optimized their ad spending and saw greater returns, improving results by 33 points.
Using Adobe Advertising Cloud Search, foodpanda boosted sales and cut costs across the board.
Havas uses Adobe Advertising Cloud Creative to scale and pull creative assets into animated ads at specific times.