Forrester published an independent research report as part of their ongoing thought leadership around the "Future of Documents" in décembre 2020. The report highlights the coming disruption they expect to see over the next few years in the very first phase of the classic content lifecycle: content authoring. A structured content management approach au moyen de component content management systems (CCMS) can go a long way in spearheading this disruption. Organizations that have already adopted these new authoring and content management processus are already reaping exponential benefits and are seen as chefs de file in the content strategy domain.
Join an in-depth conversation with Cheryl McKinnon, Principal Analyst at Forrester, and learn:
- Why traditional ECM systems, content platforms aren't built for the future and need to evolve beyond files to have fluid, componentized, and structured documents
- How structured content management will become the norm even for use cases like invoice processing
- How specialized technical authoring tools using standards such as DITA will serve business needs at scale
- How ‘skeuomorphism' limits born-digital information and how ‘content fracking' or ‘information chunking' will bridge the gap between content creators and content consumers
Stefan Gentz, Sr. Worldwide Evangelist for Technical Communication at Adobe, also explores how Adobe's CCMS is helping enterprises navigate disruption smoothly through structured content management.