2012

Adobe Marketing Cloud unifies analytics, advertising, targeting, and web experience management, creating the digital marketing software category.

Adobe becomes the first major software company to transition to a subscription-based model with the announcement of Adobe Creative Cloud

2016

Adobe Sensei enables the development of AI-powered features across Adobe’s product portfolio.

2019

Adobe founds the cross-industry Content Authenticity Initiative to build trust and transparency in digital content.

Adobe Experience Platform empowers organizations to centralize and standardize customer data from any system.