Generative AI within our Creative Applications.
For our creative applications, our primary focus is to provide unparalleled creative control to empower the creativity of our customers. We prioritize improving quality and performance, adding the most requested features from the community, and incorporating generative AI when it can complement and improve workflows (with features like Generative Fill in Photoshop, Generative Remove in Lightroom, and Generative Recolor in Illustrator).
We also understand that the community has a wide range of opinions and needs around generative AI, may choose not to use generative AI features, or may want to use models other than Adobe Firefly. Our approach to generative AI within our applications is to let the individual choose how and whether they use it within our applications.
Partner Models
We often receive community requests for greater flexibility and more options for models in our applications, particularly for idea generation. We may offer the choice to use features that leverage generative AI models from partners within our apps. When we do, our implementations will be guided by the following principles:
We will be clear when partner models may be used
Customer data and content are never used to train generative AI models
User data and content within our applications are not, and will not be, used to train generative AI models—whether those models are from Adobe or its partners. This is explicitly stated in our agreements with partner companies providing access to partner models, as well as in our Terms of Use: