Fast track how you mask with AI.
Say hello to Object Mask and goodbye to hours of painful rotoscoping. Just hover over your subject, click, and watch as AI accurately masks and tracks it. Available now in the Premiere (beta) desktop app.
Any shape mask. All the control.
Redesigned shape masks now track motion faster across frames with pinpoint accuracy. Perfect for tackling precise color and effects work with ease. Available now in the Premiere (beta) desktop app.
Over 90 new next-level effects and transitions.
Elevate your edit with all-new modern transitions, effects, and animations from Film Impact. They're GPU-accelerated for real-time playback and available at no extra cost.
Media Intelligence. A better way to search.
Search footage in seconds by describing sound effects, like barking dogs or rain — or by keying in specific dialogue. Quickly locate alt takes and visually similar clips. And censor any unwanted words with a click.
Stay in the flow with Frame.io and Adobe Stock integration.
Import media, share sequences for review, and sync comments from the Frame.io panel. Browse millions of assets, license must-haves, and drop them into your project from the Adobe Stock panel.
Go from generating to editing, fast.
Generate video on the Firefly web app, then send your project-ready clip directly to Premiere on desktop. Generate eye-grabbing visual effects, beautiful b-roll to fill timeline gaps, or anything you can imagine.