Adobe Digital Marketing Breakfast powered by IBM iX

31st March, 2020
FH HWZ
Zurich, Switzerland
08:00 – 10:50 CET

Marketing automation. Driving measurable results.

After a break, we are back hosting our Adobe Digital Marketing Breakfasts Switzerland, powered by our partners in 2020.
 
Join us in Zurich on 31st March 2020 at FH HWZ (within walking distance to main station) and discover how our marketing automation solutions can help your business synchronizing customer engagement and marketing at every touchpoint.
 
Marketing automation technology helps us build new processes to connect, generate content and enhance vital skills. Learn to harmonise customer engagement and marketing to elevate customer experiences – B2C and B2B.
 
Agenda:
 

08:00

Arrival & Breakfast with „Kafi & Gipfeli”

08:30

Welcome

08:40

Marketing Automation in 2020: Wake-Up Call

Dietmar Dahmen, Chief Innovation Officer ecx.io, part of IBM iX

09:20

DER Touristik Suisse: Our Road to Data-driven Marketing

Manual processes, lack of automation and non-integrated data silos prevent further growth. Clear vision, cultural change, dedicated manpower, and investment in technologies: DER Touristik Suisse is now on the road for automated and data-driven marketing.

Pascal Kuptz, Marketing Automation Manager, DER Touristik Suisse

09:50

Q&A

10:00

Networking Break

10:20

Competitive Advantage for B2B – Leveraging Marketing Automation

Digital innovations, social media and mobile technologies have changed the B2B customer journey. To build relationships with buyers and cut through the noise, companies can leverage marketing automation tools to communicate consistently with leads across channels and create unique buyer journeys.

Natascia Pasero - Head Business Consulting Digital Marketing ecx.io, part of IBM iX

10:40

Q&A

10:50

End – Coffee and Networking

Date:
31st March, 2020
08:00 – 10:50 CET
 
Location:
FH HWZ
Hochschule für Wirtschaft
Lagerstrasse 5
8021 Zurich
 
 
Audience:
Marketing and IT managers and digital strategists from medium-sized and large B2C and B2B companies.
 
Contact:
 
 

 

Register now. Reserve your seat and invite your colleague: