Adobe Experience Forum.

       Make experience your business.

              Thursday, 19th April 2018
              09:00 AM to 03:00 PM
               Lausanne, Switzerland

Adobe Digital Marketing Event

Customers are in search of experiences. Learn to fulfill their desire.


The world is revelling in the array of sophisticated smartphones and breathtaking apps, enthused by the thrills of broadband Internet: The digital transformation has caught everybody off guard. The new economy is turning out to be much more than a refined supply chain, a clever online shop, or your affable local outlet. Now every unit of your company is called upon to bring customer experience into the spotlight.

Products alone no longer decide the parameters of purchasing behaviour and customer loyalty – customer experience has taken that role by storm. Therefore companies need to review their data in an entirely fresh light.

At our Adobe Experience Forum Lausanne on 19th April 2018 you will learn how data and design are skilfully combined to generate outstanding experiences. This concerns both B2C and B2B alike.

Digital Marketing is the mega-trend of our age – a good-natured monthly newsletter or jovial web campaign no longer does the trick. We broaden your horizons with avid inspirations, demonstrate proven solutions and provide a space for some of our most flourishing clients to share their expertise and experience.



Agenda


Please note that the presentations will be in English.

 

Thursday, 19th April 2018 – 09:00 am – 03:00 pm

09:00

Registration

09:30

Welcome to the Adobe Experience Forum Lausanne

09:40

Experience - Science or Art?
Instil happiness in customers - but how?

Ivana B. Lachner, Marketing Manager, Switzerland, Austria & Eastern Europe, Adobe

10:00

Make it personal: consumer experience personalization in the age of artificial intelligence
Optimize interactions and create more human content and authentic consumer relationship with the help of an unexpected ally: artificial intelligence

Claudio Biancardi, Director, Head Omni-Channel Content & Commerce, Adobe Alliance Leader Switzerland, Deloitte

10:20

Microsoft and Adobe

A partnership to accelerate your digital transformation.

Tom Plewniak, Dynamics 365 Business Group Lead, Microsoft

10:40

Coffee & Networking Break

11:00

Live-Demo I: From the product right through to the shopping experience for digital and print
See Experience- and Creative-Cloud interacting based on an end-to-end-workflow to create, edit, choose, approve, manage and publish product-assets on all channels.

Christoph Löffler, Senior Solution Consultant, Adobe

11:45

Lunch & Networking 

12:45

Live-Demo II: Data-driven Marketing and Retargeting
Customer experience and frontend: customer data analysed intelligently, deducing a profitable target audience and addressing them appropriately.

Sandro Looser, Senior Solution Consultant, Adobe

13:30

Coffee & Networking Break

13:55

Customer Reference: Swisscom

Personalization is hard but vital. Customer loyalty is increasingly important for brands looking to get ahead and stay ahead of the competition. Smart algorithms, machine learning, and a constant data stream make next-level customer experiences.

Nicolas Meriel, Senior Digital Strategist, Swisscom

14:25

Customer Reference: Sunstar

Listen to the persuasive findings gained from the digital makeover at Sunstar and how the Adobe Experience Manager helped to solidify its success.

Christophe Imbach, IT Director & Kelly Hungerford, Marketing Operations Consultant, Sunstar Suisse SA

14:55

Concluding summary and thank you

15:00

Apéro

When?


Thursday, 19th April 2018
09:00 AM – 03:00 PM

 


Where?


Hotel Royal Savoy
Avenue d'Ouchy 40
1006 Lausanne
Switzerland
 

 


Contact:


Ivana B. Lachner
Marketing Manager, Switzerland, Austria & Eastern Europe



Who should attend?


Marketing and IT decision makers as well as digital strategists at medium and large B2B and B2C organizations


Sign up now