Data Ingestion

Incorporate online and offline data from brand interactions and exposures across touchpoints, including web and mobile properties, media exposure, CRM, call centers, point of sale records, IOT devices, set-top boxes, and more.


Assemble your data pieces to see the complete customer picture.

Your goals of achieving a complete view of your customer can, at times, seem daunting. You rely on traditional online data gathering, like when your customer clicks, scrolls, and purchases on websites and social media. But you also have offline documentation, such as point-of-sale records and CRM data to consider. When you can’t bring it together, it’s not possible to have a holistic view of your customer.

When using a DMP, you can easily aggregate and consolidate your data — from both online and offline interactions — in one place. The resulting 360-degree customer view allows you to create experiences that are more personalized because they are built on information from multiple moments from multiple sources between your brand and your customer.

See what makes it work.

DCS API
Bring data in from a CRM system or data lake into Audience Manager in real-time.

JavaScript data collection
Marketers using Audience Manager can instantly deploy data collection code anywhere, whether they are needed across an entire website or just on select pages. Now, marketers can spend less time managing pixels and more time finding valuable audience segments.

Mobile SDK
Audience Manager supports Android, iOS, and other SDKs that help you collect cross device-level data from mobile apps.

File onboarding
Map your existing offline records to digital IDs directly into Audience Manager, or use a match provider, for segmentation and targeting across devices and channels.

Learn more about data ingestion in Adobe Audience Manager.

Understand your data.

Learn about the types of data you can collect with Audience Manager in our Help section.

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Uncover the benefits of data management.

See why using a data management platform helps you deliver quality customer experiences in our Adobe blog.

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Get to know your customers.

Learn the four steps to gain a 360-degree view of each customer in our downloadable guide.

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See related features

设备图表

将设备级数据导入到 Adobe Audience Manager 中,并使用确定性和概率性设备链接方法。使用第一方数据、来自档案链接的登录数据和 Adobe Experience Cloud Device Co-op 数据来构建图表,或使用外部设备图表扩展您的触及范围。

数据隐私控制

使用内部控制防止以可能违反数据隐私或用户协议的方式激活数据。您可以控制数据的使用方式并确定哪些数据源和目的地可以与个人身份信息相关联。

数据源

下载包含用户 ID、特征 ID、细分 ID 和其他参数的批量数据,以进行自定义分析或建模,这些参数可以在外部系统中使用,也可以作为细分导回到 Audience Manager 中。


让我们讨论 Adobe Audience Manager 如何助您的企业一臂之力。