Greater reach. Richer audiences.
Today’s advertising technology makes it easy for you to send personalized messages to targeted devices. But devices don’t buy products — people do. And you need to reach those people on all of their devices so you can avoid sending mixed messages and delivering disjointed experiences.
With a device graph you can map a set of IDs to define groups of devices and then associate those devices with a person or household. You’ll receive a complete understanding of your customers’ devices and get larger audience segments to target in real-time. And you can create customized and consistent experiences for every interaction — no matter which screen is used.