Device Graphs

Understand the people behind the devices by using both deterministic and probabilistic device-linking methods. Build a device graph using first-party logged-in data with Profile Link, increase scale with the Adobe Experience Cloud Device Co-op, or extend your reach with an external device graph.


Greater reach. Richer audiences.

Today’s advertising technology makes it easy for you to send personalized messages to targeted devices. But devices don’t buy products — people do. And you need to reach those people on all of their devices so you can avoid sending mixed messages and delivering disjointed experiences. 

With a device graph you can map a set of IDs to define groups of devices and then associate those devices with a person or household. You’ll receive a complete understanding of your customers’ devices and get larger audience segments to target in real-time. And you can create customized and consistent experiences for every interaction — no matter which screen is used.

See what makes it work.

Profile Link
Build your own deterministic device graph using first party sources, such as CRM records, or authentication events online.

External device graphs
Work with external partners to onboard their device level data that uses probabilistic or deterministic linking methods.

Adobe Device Co-op
Uncover and share device link data from other Adobe customers that participate in the Device Co-op.

Learn more about device graphs in Adobe Audience Manager.

Discover the power of device linking.

Learn how to link devices and deliver consistent experiences with device graph in our Help section.

Read more

Learn how to track audiences across multiple devices.

See how Adobe Device Co-op helps you track audiences across multiple devices in this video tutorial.

Watch now

See related features

身份管理

定义如何在用户或家庭级别将设备拼接在一起,以便专注或扩展定向参数。根据您设置的档案规则,您可以管理身份并跨设备提供一致的体验。

数据获取

整合跨接触点(包括 CRM、客户 ID、呼叫中心、销售点、物联网设备、机顶盒等)的品牌互动和曝光度的线上和线下数据。

数据隐私控制

使用内部控制防止以可能违反数据隐私或用户协议的方式激活数据。您可以控制数据的使用方式并确定哪些数据源和目的地可以与个人身份信息相关联。


让我们讨论 Adobe Audience Manager 如何助您的企业一臂之力。