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Industry Insights — On Demand
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When Documentation Is Safety-Critical: How 3M Transformed Its
Content Strategy
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In personal safety and manufacturing, documentation isn't a
formality. It's what keeps the right information in front of
the
right person at the right moment. In this 25-minute
on-demand
session, hear how 3M uses structured content and Adobe Experience
Manager Guides to keep safety-critical information clear,
current,
and AI-ready across global channels, reducing manual effort and
accelerating updates without compromising accuracy.
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Karen Brothers |
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Content Manager |
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3M |
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Joe Molohon |
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Content Manager |
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3M |
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Adobe Survey Report
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State of Long-form Content Management in the Age of AI
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From legacy content that slows authoring to disorganized content management,
inconsistent content delivery, and platforms lacking GenAI capabilities, content
leaders and authors face challenges at every stage of the content lifecycle. |
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49%
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struggle with migrating
legacy content
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53% |
lack a unified strategy
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51%
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battle accuracy issues
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43%
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fall short on AI adoption
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Discover how to overcome these barriers and future-proof your long-form
content operations |
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Adobe at Industry Events
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Meet Adobe team at LavaCon 2026
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Visit Adobe at LavaCon 2026, exclusive Diamond Sponsor—live demos,
expert conversations, swag, and insightful sessions you won't want
to
miss.
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Register now
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Register using the exclusive code "Adobe26" to save $200 on
in-person
conference tuition.
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Who Are We Writing For? Rethinking Technical Communication for
an AI-First Future
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Herb Toews |
Senior Manager of
Customer Enablement |
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Xerox |
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Stefan Gentz |
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Principal Evangelist |
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Adobe |
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Writing at Scale, Intentionally: Thomson Reuters' Human-Guided
Approach to AI Content
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Emily Byrnes |
Sr. Manager of
Content Strategy |
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Thomson Reuters |
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Brittany Dickson |
Sr. Director of Customer
Success &
Services |
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Markup AI |
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Mike Buoy |
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Sr. Solution Consultant |
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Adobe |
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The Human Layer: Designing Content for Humans, Machines, and Everything Between |
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You Can’t Prompt Your Way to Trust — Why Trusted AI Answers Start with Structured, Governed Knowledge
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Stefan Gentz |
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Principal Evangelist |
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Adobe |
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Upcoming Webinar
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FrameMaker Essentials — Advanced formatting tips for
faster, cleaner documents
Thursday, October 22
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Register for free >
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Check out the full list of upcoming and on-demand
webinars.
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Newsletter archive: Click
here to access all of our previous newsletters |
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Adobe, the Adobe logo and Experience Manager are either registered trademarks or
trademarks of Adobe in the United States and/or other countries. All other
trademarks are the property of their respective owners. |
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