What's Updated? We have added information about the type of ad networks we hire to run Adobe online ad campaigns.
Last updated: April 7, 2015
We may reach out to you in different ways, for example, to tell you about a new version of an application you’ve purchased, to show you how to use a particular feature we think you may enjoy, or to tell you about a new application. However, we also let you tell us you’d rather not hear from us with this type of communication.
If you agree to receive email, telephone, or postal mail marketing from us, we try to make it useful for you, based on your likely interests. Please let us know if you’d rather not hear from us. If you are a business customer and agreed to receive Adobe marketing communications, we may share your information with our resellers and other sales partners. Note that we do not share personal information about consumers with third parties for their own marketing purposes unless the consumer agreed to that sharing.
When you are using an Adobe website or application, we may show you content, offers, or recommendations that are based on your likely interests. Learn about your privacy choices related to content, offers, and recommendations tailored to your likely interests.
Adobe sometimes runs online ad campaigns that display ads to you based on your likely interests. We may learn your likely interests when you use our websites and applications. We also occasionally acquire information from other companies that gives us more insight about your likely interests. These types of ads are often called “interest-based ads” or “online behavioral advertising.” We hire “ad networks” to display Adobe ads on non-Adobe web pages and in non-Adobe applications.
The ad networks we hire to display these ads set their own cookies, web beacons and other identifiers to measure the effectiveness of these ads and to understand your likely interests. We and our ad networks learn which Adobe ads are shown to you, which ads are clicked on, and on which web page or in which app they were displayed.
The ad networks we hire may also use technology that helps them identify devices and browsers that are being used by the same person. We may use these ad networks to display ads to you, on non-Adobe websites or non-Adobe apps, that are tailored to you based on your use of our websites and online services on any device and in any browser.
If you prefer that we not deliver ads to you based on how you use Adobe websites and online services, set your preferences as described below:
Please note that if you do set your preferences as described above, you may still see Adobe ads on other companies' websites or applications, but they will not be based on your activity on our websites and online services.
For more general information about interest-based ads and your choices, visit these sites: the Digital Advertising Alliance, the Network Advertising Initiative, and the Interactive Advertising Bureau (IAB) Europe.
Adobe websites do not currently respond to browser "Do Not Track" signals. If a standard is developed for how such signals should be interpreted, Adobe will re-evaluate whether to respond to the signals.