Watch the on-demand event: Fast-Track Content Production for Personalized Retail

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Form as a Service - DMe Webinars and Whitepapers Form (45) - Tuesday, December 17, 2024 at 15:33

From digital screens to store shelves, retailers must produce and maintain a constant stream of on-brand communications across print, digital, and social media. The challenge becomes more complex with the demand for multiple formats, local languages, and personalized touches for different customer groups. Pulling it all off requires creative teams with diverse expertise to collaborate seamlessly to keep everything on brand and visually consistent.

To create campaigns that captivate customers, whether they’re shopping online, in-store, or on social, successful design teams use integrated workflows powered by Adobe Firefly to recoup creative energy and spend less time producing variations for promotions and seasonal changes.

Join this session to learn the best practices to:

• Leverage Adobe Photoshop and Firefly APIs to automate production workflows and generate thousands of product images for ecommerce experiences in seconds
• Create reusable templates to accelerate the production of content variations and campaign refreshes, reducing the need to spend time on rote and repetitive production tasks
• Use Adobe InDesign to streamline seasonal content changes for brick-and-mortar store displays, along with print and digital signage

The Creative Productivity Series dives into emerging tech and trends for creative leaders. Gain exclusive insights into the tools, strategies, and frameworks pros use to craft standout campaigns with exceptional creative teams.

Speaker
Ben Vanderberg, Principal, Technical Evangelism and Product Marketing, Adobe Firefly, Adobe

Technical Level
Beginner to Intermediate

NO PUR. NEC. Fully complete the survey by January 14, 2025 to be entered into a drawing for a $50 gift card. Must be 18+. For complete details, see Official Rules. Void where prohibited. Sponsor: Adobe.