Watch the on-demand digital event: From Raw to Retouch: The Creative Journey to Iconic Photos

Iconic photos don’t just happen — they’re the product of creativity, talent, and a balance between authentic storytelling and impactful communication. In this workshop, explore how to combine timeless photographic techniques with cutting-edge retouching technology to create striking images that captivate any audience — from the raw energy of punk images to the refined elegance of corporate portraiture. Join us for an insightful conversation with a renowned celebrity, advertising, and editorial photographer, and get a behind-the-scenes look into the iconic photography creative process.

In this workshop:

  • Learn how to maximize and perfect an in-camera shot through props, styling, and wardrobe, reducing the need for heavy retouching.
  • Watch a live software demo about striking the right balance between authentic, gritty imagery and the precision of AI-enhanced retouching in Adobe Photoshop
  • Gain pro-level insight from this interactive session with Adobe experts and participate in an interactive challenge to get a gift card on us.

Speaker

Michael Grecco, Chief Executive Officer, Michael Grecco Productions, Inc.

Demo Artist

Zach Perkins, Senior Strategic Business Development Manager, Adobe

Technical Level

Beginner to Intermediate

Discover innovative ways to enhance content creation with efficient tools and smarter workflows in Creative Workshops. Join us live for a hands-on experience using the same tools trusted by industry pros. Participate, learn, and elevate your creative process.

NO PUR. NEC. Fully complete the survey by December 17, 2024 to be entered into a drawing for a $50 gift card. Must be 18+. For complete details, see Official Rules. Void where prohibited. Sponsor: Adobe.