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Unlocking GenAI’s Potential: A Spotlight On Higher Education Professionals

Generative AI is transforming higher education by improving efficiency, reducing manual work, and enhancing learning experiences. It helps institutions better support students, staff, and faculty while improving accessibility, though challenges around security, readiness, and ethics remain.
Based on a Feb 2025 Adobe–Forrester study, this report reflects input from 101 higher ed IT, legal, and compliance leaders on genAI adoption.

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Students are using Adobe to build workforce skills and stand out in a crowded job market.

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San Jose State University

Raul Tamayo reflects on how Adobe Express has helped him with his portfolio and with his approach to real-life work.

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University of the West of England

Robert Segrave-Daly discusses the value of exploring AI early to build future-ready skills.

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Wake Forest University

Alantis shares how Adobe Express helps bring visual stories to life and showcase creative work to employers.

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Let’s talk about how Adobe can help your graduates succeed.

85%

of students using Adobe tools say they develop essential creative thinking skills.

86%

of Creative Campus students feel prepared in AI literacy versus 63% of students who have no access to Adobe tools.

93%

of early-career professionals who used Adobe tools in their degree programs highlight those skills in job interviews.

72%

of early-career alumni who learned Adobe tools on campus secured full-time jobs within six months of graduation.

66%

of industry leaders would not hire candidates without AI skills, highlighting AI literacy’s importance for workforce-bound students.

50+

number of hours students spend on reading and study prep each month; AI helps reduce burnout and refocus attention on learning.

97%

of Creative Campus alumni say institutions like theirs that offer AI credentials prepare students for careers through innovative learning.

48%

of US job listings call for creative skills, but only 25% of recent US graduates demonstrate them.

Sources: Acrobat AI and the Future of Learning and Studying in Higher Ed, Career Outcomes with Creativity and AI in Higher Education and Adobe Creative Campuses, Creativity with AI in U.S. Higher Ed Adobe Report, Lightcast.

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Dive deeper with even more resources.

See what schools are doing with Adobe tools.

Content as a Service v3 - edu-k12 - Wednesday, May 13, 2026 at 18:35