A guide to the different colors of chocolate.

Learn about the meaning behind this delicious-sounding hue and how you can use it in your next project.

Just saying the word “chocolate” evokes that sweet, creamy, delicious flavor in your mouth that we associate with delectable desserts and treats. However, the chocolate hue goes far beyond pastries and can be an incredibly handy shade for your next design project.

What does “chocolate” color mean?

Chocolate is a shade of brown, and its hue is naturally associated with the food of the same name. Like other browns, its color meaning is associated with warmth, security, and comfort. It should be used carefully, however, as it can also be seen as boring and drab when used in excess.

The hex code for chocolate is #7B3F00 and its RGB values are R:123, G:63, B:0.

Chocolate color variations and pairings.

Chocolate pairs exceedingly well with other warm shades such as burnt orange, maroon, red orange, and forest green. These hues create an aesthetic we most often associate with autumn and make the chocolate hue feel cozy and inviting.

If you’re looking for an alternative shade, here are some hues that are similar to chocolate:

Chocolate is an incredibly handy hue to use in projects from brochures to signage. Just make sure to use it in moderation and pair it with some pops of color to get the best effect.

For additional graphic design resources, check out the Adobe Design Discover hub and learn more tricks to elevate your design projects. Make everything from logos and icons to illustrations and poster art with Adobe Illustrator, Photoshop, and InDesign.