What is the meaning of black?

This article outlines the unique meaning of the color black and explains how color psychology plays a role in design and artistic elements.

Color is more than just a visual experience — it’s a psychological one, too. That’s why artists and designers tap into the psychology of color as one unique facet of color theory, aptly using those influences and perceptions to shape the way a viewer feels about their design.

If you’ve ever wondered what certain colors mean, how color psychology plays into design, or how to effectively use color in your own designs, this article is a great place to start.

What is color psychology?

Color psychology describes the science behind color theory that explains how people interpret colors and ascribe meaning to them. In other words — yes, all colors have their own meanings.

More than that, they have specific meanings that influence and help dictate how we make decisions, how we feel about products, and how we interpret messages about those products.

What is the meaning of black?

Though black is often used as a representation of darkness, in design terms it is typically a color that brings gravity and strength to a message.

When used in small doses, black can make a design look polished, edgy, and minimalist. Too much black, though, can easily make a design seem too dark or heavy — a careful balance is required for the right look. Black is heavily relied on when artists or designers seek a classic color for a sophisticated tone.

Unleash your color theory potential.

Your perfect color palette is right around the corner. Amplify your designs and the impact of your art by using strategic color psychology in your process.

Unlock your potential and make everything from logos and icons to illustrations and poster art with Adobe Illustrator, Photoshop, and InDesign.