What is the meaning of brown?

Discover the deeper meaning of the colors in the world around us as well as how to effectively use them as design elements to pick a winning color scheme.

Color — and the way we use it — is a fascinating thing. In fact, there’s an entire science dedicated to understanding colors and what they mean. If you’ve ever wondered why certain colors are chosen for certain design elements, consider this article a jumping-off point.

Keep reading to learn more about the meaning of the color brown and how to use it effectively in your own design efforts.

Understanding color psychology.

Color psychology, an aspect of color theory, is the study of how shades and hues affect people and determine their behavior. Believe it or not, color is an influential factor in the way you make decisions, interpret messages, and feel about products and how they are marketed.

In other words, colors have meaning.

Because of this, artists and designers use colors as strategically as possible to get their message across. Colors are so much more than just a visual experience — they are psychological experiences, too.

What is the meaning of brown?

If color psychology tells us what certain colors mean, we’re able to derive certain interpretations from every color in the rainbow. So, how about brown?

The color brown is usually perceived as neutral and natural. Because of this, brown is thought to evoke feelings of warmth, security, and earthiness. Brown does a fantastic job of conveying emotions related to the natural world, as well as connoting organic, wholesome feelings in general.

Discover the power of color.

Color psychology can help you create and design more effectively than ever. All it takes is a little practice, research, and helpful tools and tips.

Unlock your color theory potential and make everything from logos and icons to illustrations and poster art with Adobe Illustrator, Photoshop, and InDesign.