What is the meaning of gray?

Discover the unique perceptions derived from the color gray to better understand how gray is used strategically in design elements.

Design creation is a detailed process. From big-picture concepts to small, nitty-gritty details, the elements of design are sweeping. One of those important elements? Color theory.

A big part of color theory is color psychology, or how people perceive the colors used in design. If you’ve ever wondered how this works or what certain colors mean, this article is a good jumping-off point.

What is color psychology?

Color is a visual experience, but more than that, it’s a psychological one. The colors we see in design often have an impact on our attitudes, thoughts, and emotions — whether we know it or not.

Color psychology, an element of color theory, is the science behind how shades and hues affect human behavior. All colors have meaning, and how we use them in design will ultimately help dictate how people perceive those designs.

What is the meaning of gray?

A truly neutral shade, gray is often thoughtfully used as a secondary color or an accent color to direct attention elsewhere. Unlike most colors, gray can be used with almost any other color as a complementary background.

A word of caution, though — avoid using too much gray in your design. Overpowering gray colors can end up being perceived as drab, dreary, or boring.

Use color theory in your designs.

Take your designs to the next level by using color theory and color psychology to amplify and complement your message. Discover helpful tools and tips to take your designs further.

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