Animation is a great way to pull viewers in while you show the credits, and it doesn’t have to be complicated. In the title sequence for the classic Alfred Hitchcock film North by Northwest (1959), graphic designer Saul Bass creates intersecting lines that spread across the frame. Steeply angled titles drop in from above or rise from below before the main title floats up from the bottom of the frame. The lines then cross dissolve into the windows of an office building reflecting the lights of city traffic.
Maurice Binder, the title designer behind several James Bond movies, used more complicated animation for Dr. No (1962). Influenced by modernist art, Binder employed colorful circles and squares in motion, moving across the frame, stacking and flashing in time with the theme song. Then colorful silhouettes of women dancing to drums give viewers a sense of the festive island setting for this spy adventure.
The title sequence for Crazy Rich Asians (2018) is a perfect example of more recent creative use of motion graphics. In time with joyful music, gemstones, butterflies, bracelets, lotus flowers, and synchronized swimmers dance in circles and swirling rows behind the opening credits. “The music is great, but it’s also the assets and how they respond to the music in interesting patterns that pull you in for the ride,” Ector says.