Make the lessons seem real.
Good training videos often put issues in a real-world context. Usually this is conveyed by actors that dramatize the kind of situation an employee or customer might encounter, often with a voice-over that adds commentary. Training videos can dramatize customer service scenarios, the installation or upgrade of software, or a regular task workers must perform.
These situations need to be relatable, and in the world of corporate training videos relatability can be fragile. If the dialogue is off or the scenario is unlikely, it can distract the audience. Your characters need to talk like real people in real circumstances.
“When I see a bad tutorial, it tends to be based on situations that aren’t really realistic,” says Alkhadher. “Something where they’re reiterating the product name three times in the same sentence.”
One of the best ways to be effective is to keep an eye on video length. “Cutting through the fluff makes you more relatable,” says Alkhadher. “Don’t put a two-minute intro on a thirty-second tutorial.” Respect your audience’s time, whether they’re customers or fellow team members.