The best time to post on TikTok.

Discover three tips for timing your posts to increase engagement and stay in front of your audience.

Whether you’re inventing new dance moves, showing off your plant babies, or simply giving a glimpse into your daily life, you put a lot of effort into creating engaging TikTok videos — so it’s natural to want to make sure as many people as possible see your hard work. Follow these quick tips to ensure that you’re posting at the best possible times for your audience.

Know your audience location.

TikTok is a super active global platform — available in over 150 countries with 1 billion + users — so understanding where your audience lives is an important first step in optimizing your post time. You can establish where your followers are by upgrading your normal TikTok account to the Pro version. This switch will give you access to analytics indicating the top territories your followers live in.

If you have a hyper-niche TikTok account dependent on location — such as specific locations for foraging mushrooms in Oregon — you may be able to skip the upgrade and assume that most of your followers probably live in a similar time zone which can help guide your post times.

Consider when your audience is awake.

Once you establish where most of your followers live, you can then tailor your posting times around when they’re awake and the most active. While trends are constantly evolving, many reports show that users are most active in early mornings and evenings — so keep this in mind when planning your post times to achieve maximum engagement.

Keep learning.

Pay attention to your engagement as you post videos so that you can notice helpful trends. Then, as your audience grows, continue to push your limits to create new, captivating videos that will keep your followers coming back for more — no matter where in the world they live.

Discover more video tips for making epic content. Then, explore everything you can do with Adobe Premiere Rush to create world-class videos.