How to start a YouTube cooking channel.
Get as creative on YouTube as you get in the kitchen.
Videos can highlight what cookbooks can’t: the perfect wrist technique for whisking, the best way to chop ingredients, how to get that glaze just right. It’s no wonder why cooking videos are a popular YouTube genre. Look no further than these tips if you’re trying to start your own YouTube cooking channel but don’t know where to start.
- Do your research. Watch different cooking channels on YouTube. What content is rising to the top? And why? What are people making? How are they shooting it? How is your content different? Ask these questions as you take note of the YouTube cooking landscape. This will help inform how you film and what you make.
- Build your log. Before you launch your cooking channel, have 3-4 videos ready to publish. This way, if viewers like your content, a few other videos will keep them hooked. Once you’ve posted a few at once, stick to a regular posting cadence.
- Map it out. Create a content schedule. Start small, with recipes you’ve perfected and feel confident about, and then work your way up to more daring recipes that may take several shoots to perfect. Set a production schedule that works for you, too. Don’t over-commit and leave people hanging.
- Get your shots. People don’t want to watch you cooking from the same angle the entire time — they’ll lose interest. Before you begin, think about how you want to shoot and cut the video together to make the experience dynamic and fast-paced, while also being helpful and informative. For example, if the recipe is focused on precise measurements or a specific slicing technique, make sure you get creative close-ups.