The first-to-market, cross-screen planning tool.
Historically, planning solutions either address desktop and mobile or they address TV. And that limits your reach. But the people you’re trying to connect with are found in so many more places. If you want to optimise your advertising spend, you need a solution that lets you map out your ad strategy from a consumer-centric approach. You need a cross-screen planning solution.
With the cross-screen planner in Adobe Advertising Cloud, you can plan your advertising across all screens — including the screen that occupies the biggest mindshare of your brand strategy: TV. Plan your budget on desktop and mobile, while accounting for television ads on linear, addressable and connected TV — all with one tool — and all in one place.