Plan and buy advertising across screens and formats. Ingest existing TV and digital plans or a combination of datasets to determine the optimal inventory mix and budget allocations by channel, then accurately measure reach, frequency and impact.
Historically, planning solutions either address desktop and mobile or they address TV. And that limits your reach. But the people you’re trying to connect with are found in so many more places. If you want to optimise your advertising spend, you need a solution that lets you map out your ad strategy from a consumer-centric approach. You need a cross-screen planning solution.
With the cross-screen planner in Adobe Advertising Cloud, you can plan your advertising across all screens — including the screen that occupies the biggest mindshare of your brand strategy: TV. Plan your budget on desktop and mobile, while accounting for television ads on linear, addressable and connected TV — all with one tool — and all in one place.
Off-line and online data ingestion
The cross-screen planning tool can ingest an existing TV plan, digital plan and a combination of datasets, including first-party data from Adobe, third-party segments, MRI psychographic data, Nielsen strategic datasets and the Nielsen Fusion panel to determine the optimal inventory mix and and how to allocate your ad budget most effectively.
The right media mix
Our cross-screen planning tool was built to not only directly supplement your existing TV plans, but also provide you with the flexibility to create digital-only plans. Formats encompassed within the tool include desktop video, mobile, linear TV, addressable TV, social (Facebook) and Connected TV.
See how the cross-screen planner separates itself from the competition.
Automate private inventory management for guaranteed buys, as well as premium, on-demand inventory from more than 100 publishers and TV broadcasters or from non-traditional programmatic offerings like audio, digital out of home (OOH) and social.
Go beyond cookies and devices to target individuals. Associate an individual’s devices to create a single profile. And with our open, agnostic platform, it’s easy to merge data sources to augment that profile. All of this can be used to find more customers with look-alike modelling.