Predictive Modelling

Use artificial intelligence to maximise conversion by implementing recommendations for the optimal mix based on goals and budget. Get better campaign predictions with models for expected clicks, costs, CPC, position and revenue for your search marketing strategy.

Know your audience’s next step — before they do.

You have a budget. And you need it to land as many conversions as possible. This means you have to make exactly the right trade-offs. But consumers now use multiple devices and engage with brands on multiple channels — making it even harder to predict your audience’s behaviour.
Predictive modelling is powered by Adobe Sensei, our artificial intelligence (AI) and machine learning framework. It tells you what’s most likely to happen based on the scenarios you set up. By forecasting the future viewing habits of your audience, the AI-powered engine selects the right path and even makes the tough trade-off decisions — on audience, device, geography and time. The result is an increase in your conversions with the exact same budget or you can even lower your budget while maintaining your current conversion rate.

See what makes it work.

Predictive modelling
Get insights on how to best reach your audience — at what time, on which screens and with what keyword search — while stretching your budget as far as possible.

Engagement modelling
By identifying customer micro-moments, such as downloading a coupon, you can plan to respond with new customer interactions, such as retargeting with a search ad tomorrow. Our bidding algorithm uses more than 2,000 metrics from Adobe Analytics to optimise the entire sales funnel.

Keyword and dimensional modelling
Our machine learning models show the expected clicks, costs, CPC, position and revenue across dimensions and provide accuracy reports. Keyword optimisation provides insight into intent and bid optimisation. Dimensions supported include device, geography, day and audience. You also can drill down into each metric and day for detailed analysis and better campaign planning.

Ad spend recommendations
Get forecasting information to help you budget across search channels and brands. By automating media planning, budgets are distributed for the best return.


Learn more about predictive modelling in Adobe Advertising Cloud.

Get the winning combination.

See how to get unparalled insights from Adobe Advertising Cloud Search with Adobe Sensei in this article on our Adobe blog.

Read more

See the future.

Learn why predictive modelling is the new direction for advertising from this article in our Adobe blog.

Read more

Discover a winning combination.

See related features

Advanced campaign management

Simplify the creation and update of search-campaign structures with intuitive workflows and tools for automatic creation, dynamic editing, and campaign reporting that work across engines, including Google, Bing, Yahoo, and Yandex.

Let’s talk about what Adobe Advertising Cloud can do for your business.

Let’s talk about what Adobe Advertising Cloud can do for your business.