In this case, it’s easier hitting a smaller target.
Every person who visits your site wants an experience worth their time. They want to know you understand their needs. That’s why it’s important to create tightly grouped segments.
Our Segment Builder tool has the solution. Build target audience segments that are focused enough that the messages you send are personal. Segment Builder lets you start with a single trait — such as price, colour or gender — called a signal. You can combine signals to create a trait, which narrows your audience. The final step is to combine traits to create segments. By organising site visitors into segment groups, you activate the audience with similar campaign messaging.