Insights from off-line.
You want to do anything you can to understand your customers better. While you obviously need to track web or mobile activity, there are other customer behaviours that can spark valuable insights. And oftentimes, those behaviours happen off-line.
With our Customer Attributes feature, you can import off-line data from your CRM or other enterprise data. You can integrate demographic, loyalty-programme or other customer-based data that can help you to deliver the best experience to your customers.
Tied to the visitor
Customer attributes are tied to the visitor level and allow you to upload attributes to behavioural data retroactively.
Analyse as dimensions
Use attributes as dimensions in your reports and analysis, allowing you to discover insights about off-line customer segments or customer traits, such as customer loyalty, demographic data or sales stage.
Attributes are available throughout Adobe Experience Cloud, allowing you to target them for personalisation or automate attribute-based campaigns.