A single view creates a singular experience.
To keep up, you’ve got to be able to manage and deliver personalized experiences that build customer loyalty. If you’re managing multiple brand sites, or a hybrid commerce business model, such as B2B and B2C, achieving a unified commerce experience becomes even more challenging.
With a unified commerce solution, you can manage and deliver all your experiences to all your brands and customers — including consumers and other businesses — from one place. This simplifies your back-end processes by minimizing the use of multiple vendors, reducing education and training costs on multiple technologies, and streamlining staffing requirements. It also reduces effort and costs in your processes by giving you flexible inventory, order, and fulfillment management. Customers can see all available inventory and purchase from any channel, while you can fulfill from any store or warehouse to speed time to delivery in the most cost-effective manner.
Fostering a unified set of organizational processes not only translates into less effort, it also helps you achieve singular and unforgettable customer experiences that build more loyalty.