It’s more than data. It’s customer intelligence.
Guiding the experiences that matter.

Turn your insight into action.
Adobe Analytics is an industry–leading solution that empowers you to understand your customers as people — what they want, need and believe. Discover your most valuable customer segments and use these insights to steer your entire business with customer intelligence.

See how leading brands succeed with Adobe Analytics.


DER Touristik uses Adobe Experience Cloud to deliver personal experiences and a consistent customer journey across online and offline touch points.

Choose the Analytics plan that fits your needs.


Discover audiences with enterprise-grade analytics.

Empower your decision making with accurate, timely and insightful data. With drag-and-drop segment building and customisable reporting, you can discover your high-value customers and the best ways to engage them.


Multichannel customer intelligence for the enterprise.

Understand your customers, find new insights and identify issues — all with real-time, multichannel data. Measure the effectiveness of your mobile apps to understand how people interact with your digital experiences across devices.


Advanced machine learning and deep customer intelligence.

Take advantage of machine learning and AI to discover deep insights and uncover hidden opportunities. Use experiential data from cross-channel marketing and advanced analytics to get the most complete picture of your customers' journey.

We lead because our customers succeed.


Adobe is a Leader in The Forrester Wave™: Web Analytics, Q4 2017.




Adobe is a Leader in The Gartner Magic Quadrant for Digital Marketing Analytics 2017.



Adobe is the only Leader in The Forrester Wave™: Digital Intelligence Platforms, Q2 2017.



Add functionality to your Analytics plan.

As you lock into your Analytics plan, there’s still more capability you can plug in to make it more powerful. Consider these Adobe Analytics add-ons:
  • Video

    An advanced analytics platform for standardised video and ad engagement measurement.
  • Predictive Workbench

    Advanced insights powered by statistical modelling and machine learning.
  • Live Stream

    Take action on what's happening at the moment with the real-time events fire hose.
  • Data workbench

    An advanced analytics platform for customer analytics and predictive modelling.
  • Mobile Marketing

    A mobile app campaign tool for messaging, user acquisition and location-based marketing.
  • Attribution

    Understand what marketing touches are the most meaningful and how to most effectively optimise the customer journey.

Curate data your way with Analysis Workspace.

Analysis Workspace is our new analytics experience that allows you to simplify the visualisation, analysis and sharing of complex sets of data. Pick from our templates and modify your experience as needed. Drag and drop different dimensions and elements, create ad hoc queries and get results in seconds.
Curate data your way with Analysis Workspace.

See how Adobe Analytics is GDPR-ready.

Learn how to solve business problems.

Read our use cases for best practices in Analytics.