If you haven’t already, now is the time to increase your online and mobile adoption and to provide self-service ways for customers to get the information and products they need. Especially when they can’t connect with you in person or when your call centres are being overwhelmed. Cloud solutions that allow you to manage content, create web pages, target your audiences and swiftly ramp up to meet spikes in traffic will allow you to pivot more quickly to meet changing demands.
If your business was already digitally strong, this time is an opportunity to accelerate your digital presence and capabilities. It may be to meet increased demand. To quickly launch a new COVID response web page. Or if your traffic has dropped due to the pandemic, to start looking at how to maximise the tech solutions you have, so that when customers do come back, you have the ability to discover who they are. It’s also a great time to train your team on new technologies and how to maintain your digital presence.
Digitising your customer experiences will be key to not just riding out the
pandemic, but being better prepared for the future.