Customer experiences need everything.
And we’re the everything leader.

For customer experience, it’s not just about marketing, analytics, advertising, content, commerce, or CRM lead management. It’s about all of them. Great experiences are great differentiators. And there’s only one company that’s a leader in everything you need to deliver them. But you don’t need to hear it from us, see what analysts and customers think.

The reports say it all.

Adobe a leader across the following categories. Get the reports.

Marketing
Analytics
Advertising
Content
Commerce
Lead Management
Marketing
Analytics
Advertising
Content
Commerce
Lead Management

Marketing

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Adobe is a leader in enterprise marketing software suites.

We received the highest scores possible for the current offering and strategy categories in The Forrester Wave™: Enterprise Marketing Software Suites, Q1, 2018. Adobe Experience Cloud also received top scores in artificial intelligence, digital advertising, content and asset management, measurement and optimization, user experience, consumer privacy, services, product vision, planned enhancements, performance, partner ecosystem, and revenue criteria.

“Of the vendors included in this study, Adobe maintains the highest degree of overall strategic focus on marketing and consumer engagement.”

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Virgin Holidays
Virgin Holidays

“Through campaign orchestration we can now have conversations with our customers across channels, which increases engagement, experiences and revenue for Virgin Holidays.”

Saul Lopes, Customer Lifecycle Lead, Virgin Holidays

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Analytics

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Forrester

Adobe is a leader in customer analytics.

We received the highest score possible in 20 criteria — including, action, usability, performance, product vision, product road map, partner ecosystem, customer analytics solution revenue and number of customers — in The Forrester Wave™: Customer Analytics Solutions, Q2, 2018.

“[Adobe’s] solution excels at real-time conversion of insights into action, superior usability and context-rich location and device usage analytics.”

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EPSON
EPSON

“Adobe Analytics allows us to follow the customer journey and provide more actionable feedback to marketers about whether the campaigns are finding true success through conversions or leads.”

Scott Sturcke,  Director, Online Marketing Management, Epson America

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Advertising

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Forrester

Adobe is a leader in end-to-end ad buying.

We received the highest scores possible in 14 criteria — including, data quality, dynamic creative optimisation (DCO), inventory quality, creative management and campaign set-up and management — in The Forrester Wave™: Omnichannel Demand-Side Platforms, Q2, 2017.

“[Adobe] is the only vendor that has gained access to all paid advertising channels.”

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Hotels.com
Hotels.com

“Adobe Advertising Cloud enabled us to create a quality, seamless experience where the technology was virtually invisible.”

Vincenzo Bruno, Senior Brand Manager, EME, Hotels.com brand

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Content

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Forrester

Adobe is a leader in digital asset management.

We received the highest score possible for the market presence category in The Forrester Wave™: Digital Asset Management For Customer Experience, Q2 2018. Adobe also received the highest scores possible in video and emerging content support, product vision, past performance, market approach and partner ecosystem.

“Adobe is accelerating the creation and re-use of content by pushing toward microservices and machine learning that will enable auto-creation of assets and experiences.”

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Dunn-Bradstreet
Motorola

“The results from personalisation using Adobe Experience Cloud have been staggering. We doubled qualified sales leads in the first 12 months from launch. That might be normal results for a startup, but it's certainly not usual for a company of our maturity.”

John Mueller, Global Head of Marketing, Dunn & Bradstreet

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Commerce

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Forrester

Magento, an Adobe company, is a leader in B2B commerce.

We received the highest score possible in 14 criteria, including company visions, commerce service providers and developer community in The Forrester Wave™: B2B Commerce Suites for Midsize Organisations, Q3, 2017.

“Magento Commerce’s [an Adobe company] latest release…is a cloud-based solution that includes an out-of-the-box B2B module that packages together the most important B2B features as a part of the core commerce platforms.”

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hp
hp

“It was important to deliver initial wins across Asia, showcasing full control over the customer experience. We needed agility across multiple segments of the platform and a sustainable cost structure that would pave the way for our global deployment plan.”

Herriot Stobo, Director, Omnichannel Innovation & Solutions, HP

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Customers are always right. And we can always help.

Customers deserve more than just a great product. They deserve a great experience too. Adobe Experience Cloud is an all-in-one solution that ensures incredible end-to-end experiences for your customers.

Customers are always right.
And we always deliver.

Customers deserve more than just a great product. They deserve a great experience too. Adobe Experience Cloud is an all-in-one solution that ensures incredible end-to-end experiences for your customers.