Your customers are flooded with lackluster emails every day.
“I need to know when my customers are most likely to open emails.”
“I’m not even sure how email impacts my marketing campaigns.”
Email personalisation pays off.
Email remains one of the most lucrative direct marketing channels, returning an estimated $38 for every $1 spent.
Get your customers excited about email.
Innovative email marketing = combining cutting-edge technology with a sound strategy to create better experiences and more email opens, clicks and conversions.
The Adobe advantage
Enhance the email experience.
A powerful analytics solution helps businesses like yours differentiate between loyal, seasonal and inactive customers so emails can be catered to individual needs. An improved user interface helps you to design emails faster, with the personalisation, automation, delivery and measurement you need. And our next-generation campaign management solution provides the perfect blend of data, tools and strategies that lead to compelling customer experiences.
Innovative email marketing with Adobe helps you:
“The goal isn’t to send more emails. The goal is to send people relevant emails. We’re analysing what content appeals to different customers and sending them only the deals that they want.”
By building email campaigns with Adobe, Travelocity gains the following advantages:
- Open rates that are 40 percentage points higher than typical
- Click-through rates that are more than 15 percentage points higher
- Four times more campaigns managed from a smaller team
- Fully automated campaigns that deliver regular results
- New emails that are launched within hours — not weeks